Category: Product Management
- Customer Feedback Analysis: Joint Responsibility of Product and Marketing ()
In today’s competitive market, leveraging customer feedback is crucial for both product managers and marketers. This collaborative approach ensures that product features and marketing strategies are aligned with market needs, ultimately enhancing customer satisfaction and business success. Customer Feedback Definition Customer feedback encompasses the assessments, responses, reactions, and comments that customers provide about their product […]
- How to combine Project Management and New Product Development ()
Breakthrough innovation creates a legal monopoly and helps to gain a competitive advantage. Increased accessibility to alternative suppliers through the Internet intensifies global competition and encourages organizations to optimize innovation processes. Companies develop new products to enter new markets, suit customer needs, stay ahead of the competition, or replace outdated products. New Product Development is […]
- How does digital product management differ from the product management of a physical product? ()
Digital product management is booming: salaries are high, requirements for candidates are low and many companies are searching for senior PMs. Being an experienced product manager with experience with physical products you may think about switching to digital products. However, in an interview, you may face many questions to which you don’t know the answers. […]