Category: Marketing
- Customer Feedback Analysis: Joint Responsibility of Product and Marketing ()
In today’s competitive market, leveraging customer feedback is crucial for both product managers and marketers. This collaborative approach ensures that product features and marketing strategies are aligned with market needs, ultimately enhancing customer satisfaction and business success. Customer Feedback Definition Customer feedback encompasses the assessments, responses, reactions, and comments that customers provide about their product […]
- Place of Business Logic and Irrationality in Marketing. Key ideas of Rory Sutherland ()
Based on the works of Rory Sutherland, Vice-Chairman & Executive Creative Director at Ogilvy Group. Ogilvy Group, headquartered in New York City, is a major player in the global advertising and marketing landscape, operating across 131 offices in 93 countries. TL;DR Preoccupation with Metrics can mislead decision-makers, as seen in the Vietnam War example where focusing […]