Category: Marketing
- Measuring Advertising Effectiveness ()
Advertising effectiveness is a measure of how successfully a marketing or advertising campaign achieves its objectives. It evaluates the extent to which a specific advertisement or advertising campaign meets the goals set by the company. These goals can vary from increasing brand awareness, driving sales velocity, boosting customer engagement, or acquiring new customers. The evaluation […]
- Neuromarketing: The New Science of Advertising ()
Earlier the functions of marketing included advertising, selling and distribution but in today’s context, marketing has evolved into a more comprehensive science incorporating interdisciplinary fields such as neuroscience, psychology, and economics. A key challenge lies in measuring the effectiveness of advertisements, as consumers may not consciously understand or accurately report their preferences. For instance, despite […]
- 📊 Perceptual Map: Unlocking Insights in Marketing with examples! 🚀 ()
Perceptual Mapping is a powerful graphical tool that helps businesses visualize consumer perceptions of products, brands, or services. By plotting these perceptions in a 2D or 3D space, marketers can see how their offerings stack up against competitors and gain valuable insights into customer preferences. 🎯 Purpose of Perceptual Mapping: Understand Market Positioning: Visualize consumer […]
- Customer Feedback Analysis: Joint Responsibility of Product and Marketing ()
In today’s competitive market, leveraging customer feedback is crucial for both product managers and marketers. This collaborative approach ensures that product features and marketing strategies are aligned with market needs, ultimately enhancing customer satisfaction and business success. Customer Feedback Definition Customer feedback encompasses the assessments, responses, reactions, and comments that customers provide about their product […]
- Place of Business Logic and Irrationality in Marketing. Key ideas of Rory Sutherland ()
Based on the works of Rory Sutherland, Vice-Chairman & Executive Creative Director at Ogilvy Group. Ogilvy Group, headquartered in New York City, is a major player in the global advertising and marketing landscape, operating across 131 offices in 93 countries. TL;DR Preoccupation with Metrics can mislead decision-makers, as seen in the Vietnam War example where focusing […]